Gals go Gaga over Guys in Red

"When women see red it triggers something deep and probably biologically engrained," says psychologist Andrew Elliot. "We say in our culture that men act like animals in the sexual realm. It looks like women may be acting like animals as well in the same sort of way." (Credit: iStockphoto)


Article excerpt from:

SOCIETY & CULTURE - Posted by Susan Hagen-Rochester on Monday, August 2, 2010 11:44

U. ROCHESTER (US)—Simply wearing the color red—or being bordered by the rosy hue—makes a man more attractive and sexually desirable to women, a new study finds.

Interestingly, the study also shows that women are unaware of red’s arousing effect. Full details are reported in theJournal of Experimental Psychology: General.

The cherry color’s charm ultimately lies in its ability to make men appear more powerful, says lead author Andrew Elliot, professor of psychology at the University of Rochester.

“We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it’s this high-status judgment that leads to the attraction.” .........